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Title
Text copied to clipboard!Marketing Analyst
Description
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We are looking for a Marketing Analyst to join our dynamic marketing team and help drive data-informed decision-making across our organization. As a Marketing Analyst, you will be responsible for collecting, analyzing, and interpreting market data to identify trends, opportunities, and areas for improvement. You will work closely with cross-functional teams including marketing, sales, product development, and finance to provide actionable insights that support strategic planning and campaign optimization.
Your primary duties will include designing and executing market research studies, analyzing customer behavior and segmentation, evaluating the performance of marketing campaigns, and developing dashboards and reports to communicate findings. You will also be expected to stay current with industry trends and emerging tools in marketing analytics to continuously improve our analytical capabilities.
The ideal candidate is highly analytical, detail-oriented, and possesses strong communication skills. You should be comfortable working with large datasets, using statistical tools and software, and presenting complex data in a clear and concise manner. Experience with digital marketing platforms, CRM systems, and data visualization tools is highly desirable.
This role offers an exciting opportunity to influence key business decisions and contribute to the growth and success of our marketing initiatives. If you are passionate about data and marketing, and enjoy solving complex problems, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Collect and analyze market data to identify trends and insights
- Evaluate the effectiveness of marketing campaigns and strategies
- Develop and maintain dashboards and reports for key stakeholders
- Conduct customer segmentation and behavior analysis
- Collaborate with marketing and sales teams to support campaign planning
- Monitor competitor activity and market conditions
- Support product development with market research and analysis
- Present findings and recommendations to management
- Use statistical tools to interpret data sets
- Stay updated on marketing analytics tools and best practices
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, Statistics, or related field
- 2+ years of experience in marketing analytics or related role
- Strong analytical and critical thinking skills
- Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI)
- Experience with digital marketing platforms (e.g., Google Analytics, HubSpot)
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
- Familiarity with statistical analysis and modeling techniques
- Detail-oriented with a strong focus on accuracy
- Team player with a proactive attitude
Potential interview questions
Text copied to clipboard!- What experience do you have with marketing analytics tools?
- Can you describe a project where your analysis influenced a marketing decision?
- How do you approach customer segmentation?
- What statistical methods are you most comfortable using?
- How do you ensure data accuracy in your reports?
- Describe your experience with data visualization tools.
- How do you stay current with marketing trends and tools?
- What challenges have you faced in analyzing marketing data?
- How do you prioritize tasks when working on multiple projects?
- Have you worked with cross-functional teams before? Describe the experience.
